Q1 2024 U.S. iOS Performance of Top Fashion Games

The first quarter of 2024 has been an interesting period for fashion gaming apps on the iOS platform in the United States. Sensor Tower provides us with the data to analyze how these games have been faring in terms of downloads, revenue, and weekly active users.

Makeup ASMR: Makeover Story kicked off the quarter with robust downloads, peaking at around 225K in the first week of January, but experiencing a gradual decline to approximately 49K by the first week of March. The game's weekly active users saw an upward trend, starting at over 524K in January and reaching an impressive 866K by the end of March. Revenue figures began appearing in March, starting modestly at $2.4K and showing slight fluctuations throughout the month.

Project Makeover, on the other hand, demonstrated consistent revenue generation throughout the quarter, with weekly revenue maintaining over $1M. Downloads for the game showed a decrease from 115K in the first week of January to around 45K towards the end of March. Weekly active users experienced a dip from 623K to around 500K over the same period.

Makeup Stylist -DIY Salon game did not generate any revenue this quarter but maintained a steady presence in downloads and active users. Downloads hovered around the 40K to 77K range, with weekly active users consistently above 550K, ending the quarter slightly higher at around 560K.

Toca Boca Jr Hair Salon 4 had modest revenue, starting at $14K in the first week of January and growing to $20K by the end of March. Downloads saw spikes and dips, with notable peaks at 33K, and the weekly active users count showed a rise from 108K to 108K across the quarter.

Lastly, Fade Master 3D: Barber Shop recorded no revenue but witnessed consistent downloads, with peaks around 36K in the first week of January, slightly dipping to 25K by the end of March. Weekly active users started strong at 475K but saw a slight decrease, stabilizing around 439K towards the end of the quarter.

For more detailed insights and analytics on the performance of these and other mobile apps, Sensor Tower's comprehensive data platform is the go-to resource.